There seems to be a plethora of events taking place in the field of mobile apps for healthcare. Most of these events seem to be skipping over the complicated discussion about regulation and getting apps approved for medical and/or personal use. The exception is MedilinkWM. MedilinkWM is hosting an event on 21st July which I have agreed to speak at. It is the only event addressing the needs of the app developers and key regulatory compliance issues that must be met to get to market legally. There will be some innovative clinicians in the room with whom we'll be able to debate this issue with. This technology is important for more efficient and more personalised healthcare, we all need it to happen. However the regulations matter, and are there to protect the public health. Everyone wants to know who looked after the safety and risk compliance issues when something goes wrong when using an app! And yes innovative product development and regulatory compliance can be achieved, the use of well developed technology can benefit us all.